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Expo West 2015 Education Presentations

Thursday, March 05

9:00 AM - 10:00 AM

Organic Series: The State of Organic at USDA

Track: Organic, Manufacturing, Retail
Speaker(s): Lisa Brines
Audio Link
9:00 AM - 10:00 AM

Natural in the Media: Do’s and Don’ts in Working With Today’s (Exhausted) Journalists

Track: Natural in the Media, Manufacturing, Retail
Speaker(s): Sylvia Tawse; Tom Philpott; John Bradley
Video Link
10:30 AM - 11:30 AM

Special Diets: The Evolution of Gut Health & Gluten

Track: Special Diets, Manufacturing, Retail
Speaker(s): Elisa Bosley; John Gildea
Audio Link
10:30 AM - 11:30 AM

Organic Series: The People's History of Organic

Track: Organic, Manufacturing, Retail
Speaker(s): Bob Scowcroft; Irene Reti
Audio Link
Handout
12:00 PM - 1:00 PM

Vegan Market Research and Brand Positioning

Track: Special Diets, Manufacturing, Retail
Speaker(s): Jenna Blumenfeld; Eric Pierce; Joseph Connelly
Video Link
Handout
1:30 PM - 2:30 PM

Organic Series: Integrating Sustainability into Organic Supply Chains

Track: Organic, Manufacturing
Speaker(s): Shauna Sadowski; Katherine DiMatteo; Jason Boyce; Rory Schmick
Audio Link
Handout
2:00 PM - 3:15 PM

Super Session: Defining "Natural" - Who gets to decide?

Speaker(s): James Tonkin; Justin Prochnow; Kantha Shelke; Michele Simon; Yvette Golan
Video Link
3:00 PM - 4:00 PM

Natural in the Media: Moms, Food Fears, and the Power of the internet

Track: Natural in the Media, Manufacturing, Retail
Speaker(s): Helena Bottemiller Evich; Bettina Siegel
Video Link
Handout
3:00 PM - 4:00 PM

Organic Series: Helping farmers meet demand for the growing organic market

Track: Organic, Manufacturing, Retail
Speaker(s): Dag Falck; Doug Crabtree; Brise Tencer; Beth Robertson-Martin; Kevin Murphy
Audio Link
3:00 PM - 4:00 PM

Special Diets: Gluten-Free Labeling 101 - How the FDA Rule Affects You and Your Customers

Track: Special Diets, Manufacturing, Retail
Speaker(s): Beth Hillson; Jennifer North; Amy Jones
Audio Link
4:30 PM - 5:30 PM

Natural in the Media: The Narrative of Food Reporting

Track: Natural in the Media, Manufacturing, Retail
Speaker(s): Anna Lappé ; Naomi Starkman; Tom Philpott
Video Link
Handout
4:30 PM - 5:30 PM

Organic Series: The Science Supporting Organic Benefits

Track: Organic, Manufacturing, Retail
Speaker(s): Jessica Shade
Audio Link
Handout

Friday, March 06

9:00 AM - 10:00 AM

Non-GMO Series: GMO Myth Busting - An Advocate’s Toolkit for Separating Fact from Fiction

Track: Non-GMO, Manufacturing, Retail
Speaker(s): Andrew Kimbrell
Video Link
Handout
9:00 AM - 10:00 AM

The Future of: Millennial Purchasing Values - Toxin Awareness (a lecture)

Track: "Future of", Manufacturing, Retail
Speaker(s): Cynthia Barstow; Thomas Zoeller
Audio Link
Handout
9:00 AM - 10:00 AM

Natural Economics: Market Pulse-- The Better-for-you Transaction Landscape

Track: Natural Economics, Manufacturing, Retail
Speaker(s): Janica Lane
Audio Link
Handout
11:30 AM - 12:30 PM

Friday Keynote: Dr. David Perlmutter, MD.

Track: Manufacturing, Retail
Speaker(s): David Perlmutter
Video Link
12:30 PM - 1:30 PM

Natural Economics: The Evolution of Stock Market Shifts

Track: Natural Economics, Manufacturing, Retail
Speaker(s): Robyn O'Brien
Audio Link
12:30 PM - 1:30 PM

Non-GMO Series: Impact of GMO on U.S. Exporters, a Global Perspective

Track: Non-GMO, Retail
Speaker(s): Bob Anderson; Jaclyn Bowen; Steve Peirce
Video Link
12:30 PM - 1:30 PM

The Future of: Nanos, Natural, and the Direction of Other No-Nonsense Claims in Cosmetics

Track: "Future of", Manufacturing, Retail
Speaker(s): Angela Diesch
Audio Link
Handout
1:30 PM - 2:30 PM

Super Session: Food Access & the Role of the Natural Foods Industry

Track: Manufacturing, Retail
Speaker(s): Walter Robb; Clint Smith; Will Allen; Robin Emmons; James Dukes; Oscar Gonzalez
Video Link
Handout
3:00 PM - 4:00 PM

Non-GMO Series: Organic and NonGMO - Finding Common Ground

Track: Non-GMO, Manufacturing
Speaker(s): Kenneth Roseboro; Dag Falck; Laura Batcha; Alisa Gravitz
Video Link
3:00 PM - 4:00 PM

The Future & the State of the Industry

Track: "Future of", Manufacturing, Retail
Speaker(s): Carlotta Mast; Jenna Blumenfeld
Audio Link
3:00 PM - 4:00 PM

Natural Economics: Going Public – The Order of Natural Selection

Track: Natural Economics, Manufacturing
Speaker(s): John Foraker; Robyn O'Brien; Josh Tetrick; Blaine McPeak; John Replogle
Video Link
5:30 PM - 6:30 PM

Non-GMO Series: Featured Speaker - Mark Crumpacker, CMO of Chipotle

Track: Non-GMO, Manufacturing, Retail
Speaker(s): Mark Crumpacker
Video not available.

Saturday, March 07

8:00 AM - 9:00 AM

Digital Strategies: Marketing Your Natural Product with Instagram

Track: Digital Strategies, Manufacturing, Retail
Speaker(s): Lisa Kalner Williams
Video Link
Handout
8:00 AM - 9:00 AM

Women in Leadership: Executive Success - Secrets Revealed

Track: Women in Leadership, Manufacturing, Retail
Speaker(s): Candice St. Pierre; Gary Preston; Sally Genster Robling; Mike Ferry
Audio Link
Handout
9:00 AM - 10:00 AM

Saturday Keynote: Mark Bittman

Track: Manufacturing, Retail
Speaker(s): Mark Bittman
10:00 AM - 11:00 AM

Authentic Leadership in Action: Where Principles Meet Profits

Speaker(s): John Foraker; Seleyn DeYarus; Steve Hoffman; Errol Schweizer; Hunter Lovins
Video Link
10:30 AM - 11:30 AM

Natural in Advertising: Natural Personal Care's Fresh New Look

Track: Natural in Advertising, Manufacturing, Retail
Speaker(s): Kevin Williams; Jessica Rubino
Audio Link
Handout
10:30 AM - 11:30 AM

Digital Strategies: Integrating Direct Mail with Digital Marketing

Track: Digital Strategies, Retail
Speaker(s): Keith Goodman
Video Link
10:30 AM - 11:30 AM

Women in Leadership: Challenges, Successes, & the Future for Women Sustainability Leaders

Track: Women in Leadership, Manufacturing
Speaker(s): Nancy Hirshberg; Shauna Sadowski; Katherine DiMatteo; Deanna Bratter
Audio Link
Handout
12:00 PM - 1:00 PM

Women in Leadership: Leverage the Power of Mentoring - Individual Growth and Business Impact

Track: Women in Leadership, Manufacturing
Speaker(s): Kelly Shea; Vonda Mills
Audio Link
Handout
12:00 PM - 1:00 PM

Digital Strategies: Ecommerce for Food Brands

Track: Digital Strategies, Manufacturing
Speaker(s): Danielle Gould
Audio Link
 
12:00 PM - 1:00 PM

Natural in Advertising: Is it Ethical to Market Natural Products to Children?

Track: Natural in Advertising, Manufacturing
Speaker(s): Michele Simon; Christine Kapperman; Lisa de Lima
Audio Link
 
1:30 PM - 2:30 PM

Natural in Advertising: Self-Regulation and Standards for Advertising Natural

Track: Natural in Advertising, Manufacturing, Retail
Speaker(s): David Mallen; Rebecca Griffith
Audio Link
 
1:30 PM - 2:30 PM

Digital Strategies: Making Content Marketing Work for You - A Journalist’s Perspective

Track: Digital Strategies, Manufacturing, Retail
Speaker(s): Carlotta Mast; Jessica Rubino
Video Link
Handout
 
1:30 PM - 2:30 PM

Women in Leadership: The Importance of Including Women in your Product Decisions

Track: Women in Leadership, Manufacturing
Speaker(s): Debbie Wildrick
Audio Link
Handout
3:00 PM - 4:00 PM

Natural in Advertising: Defining Natural

Track: Natural in Advertising, Manufacturing, Retail
Speaker(s): Ivan Wasserman; Steven Taormina; John Grubb; Alan Lewis
Audio Link
Handout
3:00 PM - 4:00 PM

Women in Leadership: Building Relationships You Can Take To The Bank

Track: Women in Leadership, Manufacturing
Speaker(s): Sara Snow; Jennifer Love; Rachel Hofstetter
Audio Link
4:00 PM - 5:00 PM

Super Session: Your Right to Know - Next Steps in the GMO Labeling Fight, with Gary Hirshberg

Track: Manufacturing
Speaker(s): Gary Hirshberg; Melody Meyer; Scott Faber; Jim Leahy; Colin O'Neil